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Some broadcasters are making certain sports programs available exclusively through their streaming platforms, while services ...

Upwave, the Brand Outcomes Measurement Platform, and IRIS.TV, the content data marketplace for streaming media, have released ...

Advertisers can optimize media outreach with third-party audience planning tools by analyzing ad-driven consumer behavior.

Digital video ad spend rose 18% in 2024 to $64 billion and is projected to grow another 14% in 2025, reaching $72 billion ...

A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth ...

Hisense is shining a light on its Choose Smarter brand message with first multi-channel campaign dedicated to MDA ...

Developed in partnership with Advertiser Perceptions and Guideline, the report states that digital video ad spend rose 18 ...

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