Consumers don’t just buy products anymore—they buy experiences, stories, and trust. More than ever, brands are discovering that their most persuasive marketing asset isn’t an expensive advertisement ...

Our voices must be heard. This isn’t just about me...it’s about the entire medical community seeking fairness from the system to serve society better..." said Dr Aditi, a National ...

Catch+Release’s 87% success rate when it comes to content licensing, compared to the typical 35% brands achieve on their own, ...

The success of your UGC campaign is important, of course, but so is the safety of your brand's reputation and your users. Set your budget accordingly. For example, if you are planning ... If you ...

A new U.S. Copyright Office report challenges fair use claims regarding AI training, raising the stakes for creators and ...

Consumers are eager to share content related to brands that they use and trust. But they want direction ... brand or its product and set expectations before purchase. Examples of Effective UGC ...

In an expansive executive order, Mr. Trump directed the federal government to curtail the use of “disparate-impact liability,” a core tenet used for decades to enforce the Civil Rights Act of ...

Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from ...

Google launched Veo 3, an advanced AI video generator. It creates videos from text with synchronized audio. This includes ...

One of the many maxims: "AI is introduced and used in accordance with fundamental rights ... use of AI" should "maximize the benefits of AI and minimize the associated risks", it says, for example.

On April 23, 2025, President Donald Trump issued an Executive Order that is intended to limit employees' and applicants' abilities to use ... Civil Rights Act of 1964, as amended. For example ...