Green Bay Southwest will have a new logo to start this school year. To create it, principal Michael Whisler and the ...

After an absence of 56 years, Hoosier the Bison, Indiana University’s official mascot, has officially returned to the IU Bloomington campus. The ...

From the first game in 1946 until Cleveland merged into the NFL along with the 49ers and Colts, the Browns wore solid white ...

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Was this forwarded to you? Subscribe here.) ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

USC wore this look four times last season. Shane Beamer explains why it’s expected to be the norm going forward.

South Carolina head football coach Shane Beamer says everyone likes the larger logos on the players' helmets. Forensics expert analysis of Jeffrey Epstein jail video contradicts government's claims ...

The custom-made mascot would be somewhere between $8,000-$10,000, Leslie said. If they move forward with the logo and mascot, the district may host a naming contest for the character.

The Northmen will not be getting a new logo — or at least not yet. Public feedback about the proposed Yeti-like design was largely negative at the school board's Tuesday, July 15 meeting.

2025 MLB Draft: USC 3B Ethan Hedges selected by Rockies in third round Ethan Hedges became the first USC player to hear his name called in the 2025 MLB Draft Sunday night.

2025 MLB Draft: USC pitcher Caden Hunter selected by Orioles in sixth round Caden Hunter is the second Trojan taken in the 2025 MLB Draft.

RUSSELL WILSON. It didn't take long for Giants coach Brian Daboll to name his starting quarterback for 2025. One day into ...