How it all started as a trickle in the eighties and became a veritable flood in the opened-up, wired-up India of the nineties ...

NBA stars have partnered with shoe companies to create signature shoes for years. Here are the 10 NBA players with the most ...

This week, Shai Gilgeous-Alexander released his first signature shoe, the SHAI 001. A year in the making, the mark of a true superstar continues to follow the Oklahoma City Thunder guard.

Nike reigns supreme in the world of basketball sneakers, largely due to its legendary collaboration with Michael Jordan.

"She was in yesterday working on her signature shoe that we'll launch," Hill said in an interview with Fortune Magazine. "We're working on her logo, her design of her logo." "When we were running ...

Zion Williamson gave fans a good look at his new signature shoes known as the Zion 4. It's been nearly a year since the last time Williamson and Jordan Brand launched the previous Zions in the ...

San Antonio Spurs guard De’Aaron Fox is set to release a new shoe to honor his career with the Kentucky Wildcats. Matt Jones ...

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first signature shoe.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which features dozens of NBA icons rapping ...