The substantially glowed-up new Toyota Prius Prime plug-in hybrid does so much right. Like, so much. It looks incredible, drives well, and is incredibly efficient. How much will the plug-in Prius ...

The Victoria-born songwriter lays down the soundtrack as a duo of H-E-B employees trek across Texas in a Toyota pickup truck in search of new entries for its Primo Picks brand of featured products.

Toyota is making a U-turn of sorts. The automaking giant indicated in mid-January that it was not going to take part in Super Bowl LVIII, which will be broadcast by CBS from Las Vegas on February 11.

No official Super Bowl ad? No problem. Toyota is parlaying its longstanding support of Historically Black Colleges and Universities (HBCUs), and more recent (since 2023) official sponsorship of ...

Toyota has released its commercial for the Super Bowl, an event that the automaker was planning to skip this year. On February 11, Toyota will put the 2024 Tacoma in the spotlight. Redesigned from ...

Just last week, Toyota announced it would sit out this year's Super Bowl, which would have extended the carmaker's absence from the Big Game to two consecutive years. But the carmaker had a sudden ...

Toyota Motor Corp., a onetime regular Super Bowl advertiser, will sit out its second straight game, the automaker confirmed. Before bypassing last year’s game, Toyota had run ads in every game ...

On Super Bowl Sunday, GM and Toyota will spend millions selling us a vision of their brand, one they hope will appeal to today’s conscious consumers. They’re likely to use their few minutes on ...