The shirt, meant to “commemorate this milestone in the brand’s history,” features the chain’s signature colors with a unique take on the Taco Bell logo. “Anniversaries are for ...

The new look is a more simplified version of the 1995 logo, and features a flatter bell design that is devoid of the previous fuchsia and yellow palette. According to AdvertisingAge, Taco Bell ...

The old Taco Bell logo was hardly sophisticated, but goddammit: it was proudly ’90s. The decade of Chester Cheetah, of Wayne’s World, of Clinton Sax, of OK Soda, and leopard-print leggings.

Alongside its opening, Taco Bell revealed its first logo refresh in over 25 years, which follows the recent unveiling of new restaurant design concepts. These latest developments represent the brand’s ...

For the first time since 1995, Taco Bell has refreshed its logo. The fast food chain revealed the logo’s facelift Wednesday while opening its 7,000th restaurant, which is located on the Las ...