In direct marketing, companies deliver their messaging and sales pitches by social media, email, mail, phone/SMS, and door-to ... With that strategy, the company may gain a few customers while ...

The fact that a radio button on dashboards has fallen to just three new vehicles out of 10 suggests that more and more new ...

Our weekly roundup of the latest appointments and account wins news from White Rivers Media (WRM), The Advertising Club of ...

If you’re tired of shouting into the void with emails that go unopened, it’s time to try a more direct approach. Text messages get seen—and fast. That’s why every brand needs a clear sms marketing ...

A recent Oktopost survey reveals employee advocacy and corporate social strategies are reshaping the landscape of B2B ...

Establishing a robust crisis management plan signals to investors that a company is prepared to handle unforeseen events ...

For Diageo, Trophy House represents an opportunity for connection with a targeted audience. As with any experiential marketing effort, the real challenge is in measuring effectiveness beyond ...

Domino's Pizza Enterprises needed a solution that could deliver sophisticated marketing results with minimal effort. Enter Taguchi.

A salmonella outbreak linked to cucumber items has reached 18 states, according to a Friday update from the Centers for ...

Personalization – the process of tailoring campaign content to audiences’ specific needs and aspirations – has ascended from ...

While evaluating the future of martech with AI and AI agents alike, I've realized there's a lot to learn and a lot to look ...

May 28, 2025 /PRNewswire/ -- Travel Nurse Across America (TNAA), a nationwide healthcare staffing agency and MSP services provider, proudly announces a strategic merger with TotalMed, a move that ...