In this year’s State of the Industry report, experts share how the sports and protein drink market appeals to more than just ...

Gatorade contains sodium, potassium, and carbs to help hydrate after intense exercise, replenish electrolytes lost through ...

There has perhaps been only one change to the recent sports nutrition market, but it is significant: the industry is no ...

When you are exercising, is it better to drink water or sports drinks? (Photo: Getty) getty. It may not be sexy. It may not be colorful. It may not have a theme song.

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.

Because sports drinks aim to replenish your store of lost electrolytes, they’re probably best suited for endurance athletes, people performing high intensity workouts, and people who sweat ...

You’ve probably seen them at gyms, supermarkets, and in the hands of your favorite athletes. Sports drinks are marketed as the key to replenishing energy and electrolytes lost during exercise.

Long before branded hydration powders, athletes drank wine with vinegar, chewed dates, and sipped on saltpeter. Here’s how ...

Sports drink or not to sports drink: for so many Americans dealing with Summer heat, that is the question. 1 weather alerts 1 closings/delays. Watch Now. 1 weather alerts 1 closings/delays.

Hydra uses Whey Protein Isolate – the purest and most bioavailable form of whey – ensuring fast absorption and minimal ...

Chenin Treftz Nickel, Ph.D., R.D. Sports drinks are designed and marketed for exercise. They were initially developed to replace fluid and electrolytes for elite athletes who were training and ...