The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

Tech expert Omar Gallaga says there are many gadgets that will keep kids having fun this summer but still get them outdoors, ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Your next toy or game may be able to converse with you. Mattel, the El Segundo toy maker behind Barbie and Hot Wheels, said ...

Mattel, the company behind beloved toys like Barbie, is partnering with OpenAI to bring AI to the toy aisle before the end of ...

Mattel partners with OpenAI to build AI-enhanced products and streamline development with ChatGPT. Safety and privacy remain top priorities.

From Transformers to Hot Wheels, the McDonald's Happy Meal has included some iconic toys. We take a look back to examine some ...

You’ve seen it—your child beaming as they kick off on their scooter, wind in their hair, shoes tapping the pavement like a ...

Described as “smart vapes,” the devices ... in a product that looks like a toy or a phone—you’re adding multiple layers of appeal, especially for kids and teens. “That makes them harder ...

When it comes to children's development, educational toys play a crucial role in fostering their cognitive and motor skills. In this comprehensive guide, we have curated a list of the best ...

After all, toys aren't always high up on the priority ... it's bound to give you (and even your kids) hours of fun. To start with, you can get the mBot2 itself for only $149.99, but you can ...