PHOTO: Products from Loved01 founded by John Legend. (Loved01) Formulated in partnership with dermatologist Dr. Naana Boakye, the line was made to treat "melanin-rich skin," according to Legend.

Skin-care brand Eadem was born after cofounders Marie Kouadio Amouzame and Alice Lin Glover noticed “a lack of gentle, effective products that work on darker skin,” says Kouadio Amouzame.

After years of making headlines for her enviable skin, Martha Stewart is officially entering the beauty game with a line of ...

Founded by John Legend in February 2023, Loved01 is a personal care brand on a mission to democratize skincare by providing elevated, unisex skin and body products for melanin-rich skin, at an ...

For melanin-rich skin, it’s a total game-changer. By focusing on gentle, hydrating, and effective products, this routine addresses all the unique needs of your skin.

Ahead, find 14 new (ish) skin care brands on the track to cult status. Think of it as your sign to hit the refresh button on your beauty routine, just in time for the new season.