Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by ...

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

After keeping things close to the vest, the artist known as Shai Gilgeous-Alexander has unveiled his most precious project ...

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first signature shoe.

SGA joins the likes of Larry Bird, Magic Johnson, Larry Johnson, and Chuck Taylor in becoming one of the 10 athletes to have ...

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Thunder guard Shai Gilgeous-Alexander unveiled his new Converse shoe, The Shai 001, ahead of the NBA All-Star weekend in San Francisco.

At last, Shai Gilgeous-Alexander and Converse’s first signature shoe has been revealed. The introduction of the SHAI 001 ...

The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

At this point in the NBA season, nobody doubts that OKC Thunder guard Shai Gilgeous-Alexander can score in bunches. The average basketball fan probably learned that last season. What's even more ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.