Oklahoma City Thunder star guard Shai Gilgeous-Alexander and Converse unveiled Thursday night the SHAI 001, his first ...

Alexander‘s first signature sneaker began with a sketch not from a designer, but himself. The 26-year-old leading the NBA in ...

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Alexander, loyalty is law. It's the creed of the Thunder's face of the franchise, a starter in Sunday’s NBA All-Star Game by ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City ...

OKC Thunder star Shai Gilgeous-Alexander erupted for a career-high 54 points in a 123-114 home win over Utah on Wednesday. Gilgeous-Alexander is the first OKC player to record a 50-point game since ...

SAN FRANCISCO — A week ago, it was unclear if Shai Gilgeous-Alexander could score 50, shackled by efficiency and blowout wins. One week later, it's been required of the Thunder star. Twice. But in a ...

Shai Gilgeous-Alexander, Williams’ co-star who typically bears the brunt of OKC’s offensive weight on his shoulders, was the first to greet him, his hand extending from his camouflage sleeve. “You ...