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Muriya, the developer behind award winning destinations—Hawana Salalah and Jebel Sifah—made a strong statement at the OREX ...
The primary cause of climate change is thought to be greenhouse gas (GHG) emissions, which are mostly made up of six gases: water vapour (H2O), carbon dioxide (CO2), nitrous oxide (N2O), methane (CH4) ...
As artificial intelligence becomes more integrated into both newsroom workflows and business operations, media companies are under increasing pressure to ...
Leaders can take the principles of strategy used in boardrooms across the world and apply them to their own lives, as explained in this HBR Executive Masterclass. BCG’s Rainer Strack and colleagues ...
In this HBR Executive Masterclass, HBS professor Felix Oberholzer-Gee argues that strategy does not begin with profit, but with value creation—measured as the difference between a customer’s ...
As Hollywood warms up to creators, a YouTube exec described how its sponsorships pitch can benefit creators.
Randomized control trials (RCTs) remain the gold standard in measuring the incremental impact of marketing. They work by ...
A solid content distribution strategy is crucial for getting your content seen by the right audience. When evaluating a ...
Vice Media CEO Shane Smith discusses how Vice incorporates brands into content that appeals to both companies and consumers. He offered his insights at a panel hosted by WSJ at the Cannes Lions ...
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