Part of what has helped Star Wars become such a dominating force in pop culture is its branding and merchandising, allowing ...

Disney / Lucasfilm is kicking off another Star Wars product promotion today, and this time it’s a year-long program dubbed “Power the Force”. Lucasfilm notes that the program will have a “special ...

Disney Consumer Products’ Star Wars Power the Force campaign aims to help fans of all ages fuel their passion for the ...

Return to a galaxy far, far away with Hasbro as they are back with a new set of Star Wars collectibles from the Skywalker ...