PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus ...

Selena Gomez’s Rare Beauty continues to reign supreme in the blush category at Sephora. According to YipitData, the brand’s ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

And, infused with long-lasting color pigments for all-day ... year anniversary of Selena Gomez's album 'Rare,' the beauty brand is launching a new blush duo. The duo has Soft Pinch Liquid Blush ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

So I'm gonna wipe out my Laneige. And I keep my Laneige on the bench. That's the key. The liner gonna be on. the Laneige is ...

Every new makeup launch seems to feature skin care buzz words like “peptides," or "hyaluronic acid." But do these ingredients in makeup have any affect on your skin? Industry experts weigh in.