PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

e.l.f. Camo Liquid Blush has 12 shades, so there’s a dupe option for (almost) every Rare Beauty shade. Coming in at only $7 per blush, this is the perfect alternative for anyone who isn’t sure what ...

The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

A magical liquid blush from Rare Beauty to give you the blush of your hopes and dreams. It's easy to blend, pigmented, and *soo* pretty. Sephora I use this blush on a daily basis, and it's everything ...

Cruelty-free and vegan makeup has moved from being just a buzzword in the beauty world to something that's simply ...

I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked ...

Every new makeup launch seems to feature skin care buzz words like “peptides," or "hyaluronic acid." But do these ingredients in makeup have any affect on your skin? Industry experts weigh in.

The Lunar New Year is upon us and we're looking through all our favourite limited edition beauty releases from this festive ...

St. Gabriel’s Giant Flea Market in Hubertus is where the rubber meets the road in the world of Wisconsin flea markets. This ...

This little slice of paradise is tucked away in the northeast corner of the state, practically winking at Arkansas and Missouri. It’s so close to the border, you might accidentally wander into another ...

A handful of us are already Rare Beauty fans, with multiple blushes in our possession. I asked each tester to wear the blush for at least eight hours and evaluate it on five attributes on the ...