Search marketing built on deep user data is no longer sustainable. Here’s how to evolve before performance takes a hit.

Mobile apps and social media platforms now let companies gather much more fine-grained information about people at a lower ...

Key Takeaways Generative AI is streamlining data science workflows through automation and intelligent task ...

Recent reports highlight a troubling trend in data privacy, revealing that personal information can be bought for as little ...

The DNA data of millions of people who used 23andMe's services won't be sold to a pharmaceutical company. A bankruptcy judge ...

Aflac says that it has identified suspicious activity on its network in the U.S. that may impact Social Security numbers and ...

After years of collecting consumer DNA, genetic testing companies are monetizing the data. But who should profit — the ...

States can decide how much of the data to share with the C.D.C. The agency then provides the numbers, updated weekly, as well as finalized annual data.

Kellanova Senior Director of Intelligence and Insights Louise Cotterill and Chief Growth Officer Charisse Hughes talk about ...

Unlike cookies, fingerprints can’t be deleted. They aren’t stored locally. They’re inferred, passively, every time your ...

Industry-wide, there's growing interest in how match rates and representativeness affect the accuracy of marketing outcomes.

You wake up in the morning and, first thing, you open your weather app. You close that pesky ad that opens first and check the forecast. You like your weather app, which shows hourly weather forecasts ...