MediaPost2d
Immediate, Measurable Ad Results Fuels Performance Advertising
An accelerated push for more measurable results has surfaced as platforms become increasingly fragmented. It makes me wonder ...
Zawya2d
Cameo Comms launches UAE's first performance-based PR model, allowing clients to pay solely for secured coverage
Cameo is the first agency in the UAE to adopt a results-driven approach, eliminating traditional retainer fees and charging ...
FDA Proposes Moving Nutrition Info to Front of Boxes Because of 'Chronic Disease' Caused by 'Food We Eat’
The U.S. Food and Drug Administration proposed a new front-facing label for most food and drinks to help consumers easily ...
Behind Trent’s trend-defying performance
Tata Group's Trent Ltd excelled with a 133% stock return in 2024, largely due to its fast-growing value-fashion brand Zudio.
JD Supra5d
FDA Releases Draft Guidance on Submission Recommendations for AI-Enabled Device Software Functions
FDA published a draft guidance titled “Artificial Intelligence-Enabled Device Software Functions: Lifecycle Management ...
T-Mobile to Acquire Vistar Media for $600 Million to Boost Advertising Abilities
T-Mobile US agreed to acquire Vistar Media for about $600 million in cash in an apparent effort to bolster its advertising capabilities. The cell carrier said Monday that it would leverage Vistar's ...