Heineken CEO Dolf van den Brink discussed Monday what he thinks brands should do in terms of marketing after Bud Light received backlash for its partnership with transgender influencer Dylan Mulvaney.

According to Lilian Paschal Keneja, Heineken's Marketing Director, the company has sponsored three Tanzanians to travel to Munich to showcase Tanzanian culture and football at this globally ...

AB InBev’s controversial ad spot with a trans influencer landed it in a cultural crossfire, ravaged its Bud Light business and frightened brands the world over. Perhaps none more so than other ...

That said, carb-counting is here to stay, so into the fray jumps Heineken Light, billed by its creators as "surprisingly smooth." Smooth is more a description of texture than taste, and in the ...

Heineken’s chief executive says the company has learned lessons from the social media controversy around a campaign for rival beer Bud Light — but still believes businesses should stand up for ...