Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand.
Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...
Jaguar, once a symbol of masculinity, faces criticism after its rebranding and reveals new electric car renderings based on ...
The company was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it ...
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The Jaguar I-Pace has already beaten Audi, BMW and Mercedes-Benz. It’s a Tesla-fighter, a fully electric premium-brand car to ...
This new Jaguar XE S has a strong potential to be one of those unique cars; it’s the most powerful non-hybrid rear-wheel drive model in its class, arguably the most attractive in terms of design ...
What about Jaguar's core customers? Chris Ward mentioned that the brand doesn't mind losing its core customers because it's ...
As car manufacturers continue to drive towards an electric future, models we've come to know and love are disappearing. And ...