Utah plans to announce the winning name and logo at a time to be determined following the end of this season and before the ...

The franchise will use a final round of fan voting to decide among the Utah Mammoth, Utah Hockey Club and Utah Wasatch.

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey ...

Smith Entertainment Group announced Wednesday that it will conduct another survey to determine the name and branding of its ...

Next phase in voting for Utah's NHL team name begins Fans can take the survey at any of the next four home games Utah Hockey ...

Utah Hockey Club will not be moving forward with "Yeti" or "Yetis" as its team nickname following rejection by the U.S.

As the Utah Hockey Club navigates its inaugural season on the ice, team executives are hard at work in the background ...

Yeti, long considered the favorite to become the Utah Hockey Club’s team name, is out. A copyright disagreement between the ...

The USPTO cited "likelihood of confusion" with other registered logos ... did not confirm which name the club was leaning toward, he said in December that Utah was "deep in the design process ...

As for adding Utah to the name, the USPTO said that wasn't enough ... are confusingly similar," the action said. Welp ... A future logo or style likely won't help things either with the trademark ...

The team decided to go by the generic “Utah Hockey Club” moniker for this season, giving it ample time to nail down the perfect name and logo for year two. The consensus seemed to be “Yeti” or “Yetis, ...