After a 13-month process that included trademark drama and more than 850,000 ballots cast by fans in multiple rounds of ...

What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo. Last week, the Utah Mammoth name was shown on the ...

The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

Just a season ago, Utah Hockey Club was a brand-new team trying to fit into its new Utah environment and transition away from its former identity in Arizona. Come the 2025–26 season, change will ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the excitement being felt around the Utah Mammoth is palpable as they forge ahead ...

thehockeynews.comUtah Mammoth Is Here: Instant Review Of New Name, Logos And JerseysThe Utah Mammoth have arrived. When teams like the Winnipeg Jets or Minnesota Wild were established in the 2000s ...

The name, chosen after fans made 850,000 votes ... while the curved tusk forms a “U.” Secondary logos include the word “UTAH” with the Mammoth tusk embedded into the “U,” as well ...

The Utah Hockey Club has an official name and logo, they are now the Utah Mammoth after several rounds of fan suggestions and voting. Chelsa and Michael discuss the logo and name, and if the fans ...

MAMMOTH COUNTRY — It's been just shy of a week since the Utah Hockey Club officially became the Utah Mammoth, and the new name, logo and branding for Utah's NHL franchise has been met with an ...