The NCAA's current rules for on-field sponsorship are extremely strict. Only postseason and neutral-site title sponsors and sponsors with stadium-naming rights are allowed to display their logos ...

News of the field logos was first leaked by Florida athletic director Scott Stricklin, who referenced the NCAA's consideration of the revenue driver at SEC meetings. A source confirmed that the ...

Starting this season, the NCAA will allow commercial sponsor advertisements on football fields for regular-season games in all three divisions, the organization announced Thursday. The NCAA ...

The NCAA will now share its data and logos for championship events to sportsbooks through an exclusive partnership with Genius Sports. What this agreement does is allow Genius Sports to supply ...

One way to raise money is to find new revenue streams. On Thursday, the NCAA’s Playing Rules Oversight Panel approved the use of corporate logos on fields for regular-season games in all divisions.

The official logo for the 2026 NCAA Women’s Final Four logo was unveiled Monday, featuring iconic elements and vibrant colors that represent Phoenix and the state of Arizona. Phoenix will host ...

The NCAA for the first time is authorizing licensed sportsbooks to use its marks and logos and receive official data from championship events, including the men's and women's basketball ...

The 2026 NCAA Men’s Final Four logo was unveiled by organizers Friday morning at downtown’s Gainbridge Fieldhouse. The logo (see below) was one of three shared by the NCAA and host committee.