In early March, much of the Western world was introduced to Mixue Ice Cream and Tea (pronounced mee-schway), a fast food chain based in China that's also found across much of Asia and Australia.

as well as equipment such as refrigerators and ice-cream makers, to its franchises. Faced with weak job prospects, many Chinese might find Mixue’s business proposition palatable. The initial ...

Mixue began as a drink stall in Zhengzhou, the capital city of China's Henan province in 1997. In 2006, Mixue started selling ice cream cones for 1 yuan (S$0.21) and the brand opened its first ice ...