Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970, and the vehicles have since become a beloved staple and popular tourist attraction. More than 20 people ...

Ho and two friends introduced the first Mister Softee ice cream truck to Hong Kong in 1970 and the well-known vehicles have since become a beloved staple and popular tourist attraction in the city.

Link and Mister Softee, Hong Kong's favourite ice cream brand, are joining forces in the "Eat Fresh, Live Loud" campaign – the first such campaign of its kind. From 17 March until 30 April ...

Mister Softee and XTC Gelato have become Hong Kong icons. But as internet culture has taken hold, consumers with increasingly sophisticated palates are dialling ever deeper into regional varieties ...