Prince Charles in 1981, she reached for Houbigant, a scent beloved by everyone from Marie Antoinette to Queen Victoria. But ...

A local bakery's bold move to ban strong fragrances is stirring up more than just dough. Could this be the start of a larger ...

On May 12, Drake’s new signature scent will be unleashed on the world. In the extension of his longstanding collaboration ...

The line is formulated with stearic acid, lauric acid, glycerin and plant milks to help hydrate and revitalize the skin.

Beauty launches to know, from fragrance debuts and next-gen skincare drops to new SPF products for sunnier days.

Cherry, peach, pear, and berry perfumes are trending, but Alexis Grugeon, senior perfumer at Givaudan, says tropical and ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Paris Corner has earned their popularity in the Middle Eastern market for good reason. Affordable, long-lasting, and true to ...

They’re the ones that are best sellers globally and continually referenced, both in prose and conversation, by perfume ...

With the weather heating up, your scope shouldn’t just be focused on new clothes but also the best summer fragrance trends of 2025. Perfume trends are quickly rising in popularity and becoming just as ...