Meta Is Testing Ads on Threads. Here’s What Businesses Need to Know
As businesses look to diversify their social media marketing strategies, the X competitor could make an intriguing option.
Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
The social-media giant’s loosening of speech restrictions is unsettling advertisers, who say a decade of efforts to protect ...
Meta tests advertising in threads in the USA and Japan
Now that Threads has more than 300 million active users per month, the first advertising measures are starting. Initially in ...
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Meta’s New Advertising Rules: Key Considerations for Health and Wellness Businesses
Advertising on social media platforms such as Facebook and Instagram is a common marketing strategy for many businesses.
Meta could rake in billions in ad dollars if TikTok is banned
Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta ...
Meta Earnings Preview: AI-Driven Ads, eCommerce Gains, And Capex Surprises Ahead?
Post suggests Meta could benefit from eCommerce sales and strength in shopping ads, as well as improving AI models for ad ...
Meta's revised paid ad-free service may breach EU privacy laws, consumer group says
Meta Platforms' revised no-ads subscription service may still breach EU consumer and privacy laws in addition to antitrust ...
Meta begins testing adverts on Threads amid content moderation backlash: What it mean for users?
Meta has started testing ads on Threads, its new social network, with selected brands in the US and Japan. This move follows ...