The paper-based packaging will roll out at Walmart stores nationwide in March, with expansion to follow later this year.

By contrast, packaging in retail stores is everything ... limit a brand’s ability to control product presentation and merchandising,” Daily Harvest CEO Ricky Silver tells Fast Company.

Aisles are filled with unopened boxes, stacks of bins ... Most stores are designed to have the vast majority of merchandise out on the floor. Many retail chains had to raise wages to compete ...