The heads of the agencies that promote tourism in the Sunshine State are contacting Florida legislators with a dire warning ...

Joel Yashinsky is tasked with driving an expansive Reclaim the Flame strategy that has produced viral marketing like the ...

What can leaders do to secure the budgets they need and lower these unprecedented levels of scrutiny, while still showing ...

The entity looks to provide a “holy grail” to marketers that have long wished for a proper cross-media measurement solution ... Aquila has firmed up its business plan. For legal reasons, the entity is ...

Kiteworks today released its “Top 11 Data Breaches of 2024” report. The research applies Kiteworks’ Risk Exposure Index (REI) ...

It doesn’t just prove value — it creates it by shaping how we plan ... All marketing must drive performance. That means eliminating internal silos, investing in more holistic measurement ...

Spot, the cross-platform TV and video ad measurement company, has released the results of its annual market research survey ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

Establishing a straightforward marketing strategy to track, measure, and optimize results to achieve reliable, repeatable success.

I have such easy access to my fans and customers.” Those are the words of Kylie Jenner, from a 2018 Forbes profile. Jenner ...

Columnist Steve Bousquet examines the political forces for and against a legislative plan to divert tourist “bed tax” revenue ...

Grubhub effectively ditched a brand that appealed to its largest market, opening the door to eager competition from national ...