The heads of the agencies that promote tourism in the Sunshine State are contacting Florida legislators with a dire warning ...

Kia Center, home of the Orlando Magic. The proposal calls for taking money collected from tourists and using it to ...

Fort Worth Independent School District board President Roxanne Martinez faces off against Robyne Kelly, a retired flight attendant and substitute teacher, for the District 9 school board seat.

Ongoing DTC and B2B growth strategies drove a 19.5% year-over-year increase in annual revenue Operating income for 2024 increased 66% to $22.8 million, and adjusted EBITDA increased 43.1% to $33.3 ...

The business case for pursuing gender-based IPA initiatives is still strong despite a wave of DEI backlash, Kathryn Rothwell ...

Measuring effectiveness and efficiency goes ... To create a hollistic marketing plan, one should always be aware of what channel to use at what stage of user journey along with a superior clarity ...

Supervisor Rex Bohn hinted that, all things considered, he would prefer to see the Visitors Bureau continue to get some kind ...

In an agency landscape where data-driven insights and automation are integral, the essence of meaningful engagement still ...

The takeaway? Stop guessing. Start measuring. Because in a world full of marketing noise, the brands that create—and optimize—experiences that their customers and clients actually remember will win, ...

A recent Education Week special report, “ Grading and Assessment: How to Best Measure Student Success ,” examines how ...

We’re excited to welcome IAS as our new ad measurement and optimisation partner, ” said Sergii Denysenko, CEO of MGID. “With ...