With 20 shades in the Lifter Gloss line and a formula that delivers serious shine without the stickiness, Ice has clearly earned its spot as a new staple — especially for those still longing for that ...

One drugstore brand has set a new standard, creating what may be the spiciest, most intense gloss I’ve ever tried. And it’s only $12.99. Meet Maybelline’s Lifter Plump Lip Gloss, which ...