One drugstore brand has set a new standard, creating what may be the spiciest, most intense gloss I’ve ever tried. And it’s only $12.99. Meet Maybelline’s Lifter Plump Lip Gloss, which ...

“I love Charlotte Tilbury and compared her hyaluronic gloss to the Maybelline Lifter gloss and the lifter is far more superior and for 1/4 of the cost. Petal is a great [alternative] for Pillow ...

I’ve been a fan of Maybelline since my teenage years (its mascara is seriously unmatched!), so I was excited to trial the spicy iteration of its cult-favorite Lifter Gloss. While the original ...