Mary Wells Lawrence, who grew up in Ohio ... The agency introduced the 100-millimeter Benson & Hedges cigarette with a tongue-in-cheek campaign that focused on the “disadvantages” of smokes ...

If you thought ad legend Mary Wells was dead, think again. Wells founded Wells Rich Greene, an agency of the Mad Men era that later turned into a hotbed of kickbacks and corruption under print ...

Back in the day when real men talked like Bogie and ruled the roost in advertising, Mary Wells was a dame to be reckoned with. She opened her Madison Avenue agency, Wells, Rich, Greene ...

For one thing, Wells, Rich, Greene had not even participated in last summer’s drag-out battle for the TWA billings. Moreover, only nine months ago, blonde, fortyish Mary Wells, the agency’s ...