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PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Jasmine Hyman is the assistant beauty editor at Cosmo where she spends hours every day researching and reviewing the best ...

Founded by Mariam White, Living Beauty aims to bring a much-needed local option for beauty and wellness services in a ...

There were also very few times that the app didn’t recognise a product. With a database of over 2.6 million products, Think ...

Curious about the winner selection process? Here's the exact methodology, testing criteria, and team timeline that helped us ...

DIY bridal makeup is gaining popularity as more people are choosing budget-friendly weddings. Here, top artists share their ...

Democrats on Wednesday skewered Defense Secretary Pete Hegseth over the reported refurbishing of a room in the Pentagon, ...

One editor puts three different primers to the test during a sweaty three-day weekend at Coachella festival. See her results ...

Attention anyone with mold lurking in their shower: "I wish I had taken before photos, because when I say magic, I mean UTTER ...

Lindsay Lohan stuns fans with flawless makeup-free selfies and shares hints about her skincare routine including her favorite ...

Milania Giudice, daughter of RHONJ's Teresa Giudice, shares an inside look at her first Sigma Delta Tau formal. See the photos and videos here.