brands like MAC can build AR beauty lenses from AR shopping templates and publish them to Snapchat. "This lets beauty lovers play and experiment with new makeup looks — without having to apply ...

MAC Cosmetics still wants to give Selena superfans the collection they've been waiting for, even during uncertain times. Per WWD, the cosmetics company has confirmed that even amid the ongoing ...

While most analog brick-and-mortar retail is staring at the fate of a video rental store, MAC Cosmetics is taking the virtual road. Today, MAC has opened the doors of its newest design concept.

MAC's latest makeup launch is met with mixed feelings. MAC Cosmetics is here with a brand new collection, and this time it's inspired by "The Sims 4," the life-simulation video game. The beauty ...