Tim C. whose outtie is the CEO of Apple, visited Lumon Industries from 'Severance' for a promotional video. He sees Mr.

Apple CEO Tim Cook visited the severed floor of Lumon Industries. Before exiting the elevator, Cook’s “severed” self grinned mischievously, walking the long white hallways to meet Mr. Seth ...

In the spot, Cook is reporting for work at the mysterious Lumon Industries as a “severed” employee, having undergone a surgical procedure to divide his identity between work and personal life.

The buzzy Apple show Severance depicts a group of office drones trapped in a cubicle hell called Lumon Industries. It’s a workplace drama in which suspiciously little is revealed about the ...