LIV Golf has since changed that. When it launched in 2022, the Saudi-backed circuit incorporated a team element. Thirteen squads now exist, each with its own distinct brand and logo. Some of them ...

However, before he accepted the position for LIV Golf, the 47-year-old was ... for Martensson was to generate a new logo, that not only will serve as the team logo, but the beginnings of a ...

Tradition refreshed. Got it. But, incredibly, it gets even more random. Part of the team's strategy to promote this rollout ...

LIV Golf team Cleeks GC has officially partnered with Martin Key to create a luxury weekend bag. The bag is designed for travel, not golf.

Phil Mickelson has announced Primo Golf to be his LIV Golf team, HyFlyers GC's new apparel sponsor for the upcoming season.

Phil Mickelson has confirmed his LIV Golf team, the Hy Flyers, has signed an apparel agreement with Primo. Phil Mickelson has confirmed Primo will be the official apparel sponsor of the HyFlyers.