The next colorway reported to be launched in 2025 is the Nigel Sylvester x Air Jordan 4 "Fire Red." The sneakers combine some distinctive modifications with traditional color blocking.

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

At halftime, LeBron James saw a viral video of a young fan's reaction to him after he waved at her at the Lakers-Heat game.

Kobe Bryant has an iconic line of sneakers with Nike that are popular to this day. Here is a ranking of Kobe Bryant's 10 best ...

“I absolutely love this shoe," another reviewer adds. "I am a big James shoe fan but this may be my favorite pair thus far ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

During a stoppage of play in the first half of the Los Angeles Lakers' 117-108 win over the Miami Heat on Wednesday night, a young Lakers fan, donning a LeBron James jersey, was overcome with emotions ...

LeBron James, one of the biggest stars in American sports, makes quite the impact on his legion of fans. During the Los ...

Appearing on New Heights with Jason & Travis Kelce, King James revealed Reebok offered him a $10 million check on the spot while he was in high school. The deal was to secure him to the brand but not ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

LeBron James has been the face of Nike basketball, signing a lifetime deal with the brand in 2015, reportedly worth over US$1 ...

Professional athletes make millions on the field and off of it from lucrative endorsements, brand partnerships, and ...