From the league's inception, Converse shoes have been a part of some of the NBA's most iconic moments. In the 1980s, the brand's athletes were larger than life, with Larry Bird, Julius Erving, and ...

A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.

Larry Bird still has ownership of arguably the most famous trash-talking line in the history of trash talking. In a recent appearance on the ‘Kick Club’ podcast ...

"Larry Bird did something that Michael Jordan could never do and never even came close to doing it. I saw that happen more than once… Which is to dominate an entire game without taking a shot ...

Now the funny part is most of the rest of the country thought Larry Bird was African-American cause they'd never seen him play on TV," she continued. "He was never on television." ...

At halftime, Larry Bird said, 'Let me tell you something, that Shaquille O'Neal fella, if he comes out, he's gonna be the best big man ever.' And because Larry said that, I believed that," O'Neal ...

Larry Bird, a legend, has a long history with the Indiana Pacers. He coached them to their first NBA Finals. Rick Carlisle appreciates Bird's influence. Bird is currently a consultant for the team ...

Bird's aversion to crowds didn't spring up once the NBA cameras rolled. It traced back to his first brush with big-time college basketball. In 1974, he accepted a scholarship to play at Indiana ...

The predecessor to TD Garden that we know today, Boston Garden also set the stage for the greatest player-to-player rivalries in league history — Magic Johnson and Larry Bird.

Caitlin Clark and Larry Bird have a lot in common as two basketball stars from the Midwest, at one point based in Indiana. And as Clark's rivalry with Angel Reese has gotten bigger, it's gotten ...