“Lego Masters” is heading to China following a major deal from distributor Banijay Rights. Chinese production firm Long Qing Media has been commissioned to create a first run of the show for Shenzhen ...

The Chinese name for Lego, Legao, includes the character for happiness. And indeed, China has brought much joy to the world’s top toymaker by revenue. Brick by brick, the Danish company has built up ...

Cartoons are an essential part of life for every child and even adults. Some of these animations stick with us for the rest of our lives. Sometimes we collect things that resemble a character from an ...

Lego is putting its money on China’s expanding middle class, the world’s biggest, shrugging off short-term economic woes in the Asian nation. The world’s largest toymaker will invest in China, adding ...