The Los Angeles Clippers are rebranding ... The letters LAC are spelled out in the nautical alphabet under each player's arms. Just like the logo, the new uniforms won't make their official ...

LOS ANGELES ... version of the classic Clippers script that will adorn the front of the Icon and Association Edition jerseys next season. The new primary logo features a Clippers “C” that ...

From the day he bought the team, Steve Ballmer has tried to do something previous ownership did not — carve out a separate Los Angeles identity for the Clippers. He took over a team in the shadow of ...

That logo will shine at center stage on the Clippers' new court at Intuit Dome: Courtesy LA Clippers In a fun touch ... other -- the nautical symbols for "LAC," another nod to the naval origin ...

Clippers players ... The “C” logo incorporates all the points of a compass. Also featured on the new uniforms are three nautical flags that stand for “LAC.” The change makes sense timing ...

And they won’t rely on an LAC wordmark anymore ... Along with some really snappy merch and an understated secondary “LA” logo, the Clippers get an A+ from us on this entire endeavor.

GQ finds out. Join Justin Thomas Kay as we look at the evolution of the LA Clippers’ branding, from their founding logo as the Buffalo Braves to the most recent (albeit controversial) ...