Kraft said the new name and box are part of an effort to rebrand its mac & cheese as “comfort food.” That distinction helps it differentiate from healthier products eating up shelf space.

Kraft Macaroni and Cheese is shortening its name and giving the famous blue box a makeover, the Kraft Heinz Company announced on Wednesday. Consumers can say goodbye to the (already somewhat ...

According to Kraft, boxes of its macaroni and cheese ... Administration's Food Safety and Inspection Service (FSIS) explains, many foods are still safe to eat past the expiration dates printed on ...

Sales in 1943 surpassed 50 million packages, according to Kraft Heinz. "It was a cheap way to feed a family, became massively popular, and mac and cheese has been a comfort food staple ever since ...