At last count in 2024, he was ranked 1 by the Kroll celebrity brand valuation survey with a brand value of $227.9 million. Repeatedly, Kohli is also the only cricketer to feature among Forbes ...

New Delhi:When one talks about cricket and brand value in the same breath, Virat Kohli’s name often comes up as a benchmark. Having first made headlines as the captain of the victorious India U ...

His evolution into a role model with off-field actions such as endorsing only brands that are aligned to his personal values, among others, will ensure his brand value will remain strong.” Kohli ...

Virat Kohli's association with Myntra extended beyond standard brand endorsement. As the face of the fashion e-commerce platform’s campaigns, Kohli promoted both global labels and his own ...

This endless debate is a false opposition. The future is the mini-lution. Before I explain this new third way, I’ll quickly outline why the revolution vs. evolution (or brand re-fresh) framework ...

The Advent of GPT and Narrative Branding. As we navigate through the era of generative pre-trained transformers (GPT) and artificial intelligence, this traditional and well-established methodology ...

At last count in 2024, he was ranked 1 by the Kroll celebrity brand valuation survey with a brand value of $227.9 million. Repeatedly, Kohli is also the only cricketer to feature among Forbes ...