In 1958, Joe Coulombe took over a small chain of convenience stores in the Los Angeles area called Pronto Markets. As Trader Joe's Vice President of Marketing Product Matt Sloan put it in a ...
Trader Joe's was born in 1958 as a small chain of Southern California convenience stores opened by a drugstore executive named Joe Coulombe. In 1967 he changed the stores' name from Pronto Markets ...
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