The Korean makeup brand’s inaugural product is ... One end may run out more quickly than the other Joah is a K-beauty-inspired brand that produces all of its formulas in South Korea.

Sometimes, you just gotta treat yourself! These beauty products are viral for a reason, they’re totally worth the splurge!

These razors are the best that WH editors have tested and received a nod in our 2025 Beauty Awards, thanks to the super-close ...

Credo Beauty’s sale features clean beauty picks loved by Jennifer Aniston, Scarlett Johansson, Madison LeCroy, Paige DeSorbo, Ellie Kemper, Tinx, and more. Don’t miss out!

While Stewart used several Merit products in a sponsored “under-five-minute” makeup routine video earlier this year, it seems ...

The Amazon Summer Beauty Event will take place over the course of two weeks. From April 28 through May 11, shoppers can ...

TikTok's popular beauty brand Tarte Cosmetics has made its extensive range of products available on Amazon Premium Beauty. You can now choose from a wide selection of products, all ready to be ...

The beauty world is leaning into bolder, more playful trends. In 2025, color is power and your key to making your makeup fun again — and your eyelids are the new canvas. Case in point?

Around $1.7 billion of these imports came from South Korea, as American retailers are seeing a significant boom in the K-beauty industry with the sale of Korean skincare, hair care, and makeup ...

Things have gotten a little spooky since Emma Chamberlain last shared her Beauty Secrets with Vogue ... has found that she likes her makeup with a dash of dark side—and eerie red eye shadow ...