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Pernod Ricard is considering selling its G.H. Mumm champagne brand to focus on premium spirits. Working with Rothschild & Co, they target a sale price over three times the brand's annual sales. The ...

French spirits giant Pernod Ricard is weighing up the idea of offloading Champagne brand Mumm, Just Drinks understands.

Pernod Ricard is exploring a sale of its champagne brand G.H. Mumm, according to five sources familiar with the matter.