Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

The 1950s were a time of poodle skirts, sock hops, and an endless supply of optimism. But behind the cheerful facade, a ...

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...

Arnab Karmakar will lead as Head of Creative AI, bringing over a decade of creative strategy experience to lead work across ...

Teads has created Predictive AI, a solution designed to help brands understand and optimise the impact of their creative ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Heinz has released an ingeniously simple new ad campaign that's captivating sports fans in China ahead of the upcoming ...

The launch of Smart Ad Engine is part of Channel 4’s Fast Forward strategy to accelerate digital opportunities for advertisers, empowering any business to access the transformative power of TV ...

The sober comedian celebrates his new role as part-owner and creative director of Years Beer in the brand's first nationwide ...

The initiative strengthens ReBid’s positioning as the world’s first Agentic AI Agency, uniting data, media, and creativity ...

Holidays Are Coming’ faster and cheaper for the soda giant, which caught heat last year for its AI-generated ads.

Connected TV allows brands to educate their audience and drive a purchase in the same placement, but current ad formats are not maximizing the opportunity.