Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

The 1950s were a time of poodle skirts, sock hops, and an endless supply of optimism. But behind the cheerful facade, a ...

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...

Teads has created Predictive AI, a solution designed to help brands understand and optimise the impact of their creative ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this ...

Heinz has released an ingeniously simple new ad campaign that's captivating sports fans in China ahead of the upcoming ...

The launch of Smart Ad Engine is part of Channel 4’s Fast Forward strategy to accelerate digital opportunities for advertisers, empowering any business to access the transformative power of TV ...

In May this year, Mark Zuckerberg said that he wants advertisers to hand over their bank accounts and walk away. In his ...

Connected TV allows brands to educate their audience and drive a purchase in the same placement, but current ad formats are not maximizing the opportunity.

Google Ads is testing a feature that pulls social video ads into PMax campaigns, streamlining setup but raising data concerns ...

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather targeting and ...

The British movie star puts her acting range to good use in reprising her role as ‘Kiera Knightley’. She stars alongside ...