Connected TV allows brands to educate their audience and drive a purchase in the same placement, but current ad formats are not maximizing the opportunity.

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence ...

As part of a wider goal to make TV advertising more accessible to SMEs, Channel 4 has rolled out its AI-generated ad service ...

The launch of Smart Ad Engine is part of Channel 4’s Fast Forward strategy to accelerate digital opportunities for advertisers, empowering any business to access the transformative power of TV ...

A Wirksworth author has unveiled an innovative initiative to boost sales of his books while encouraging residents to shop ...

HSDC can announce that the College has embarked on an exciting journey to obtain the prestigious Artsmark Award.

The 1950s were a time of poodle skirts, sock hops, and an endless supply of optimism. But behind the cheerful facade, a ...

Ad Age recognizes four categories with the best celebrity brand work of 2025, plus the hottest star spokesperson of the year.

Channel 4 is opening the doors of TV advertising to small and medium-sized enterprises (SMEs) with its new AI platform ...

The evening was moderated by BR Swarup, Co-founder of Stark Communications, and featured producer and Co-founder of Nirvana ...

Episodic approaches and story over product are two of the key themes defining 2025’s Christmas advertising, as brands grapple ...