Graphic designer Milton Glaser is the bloke behind the iconic 'I Love New York' slogan which adorns thousands of products and ...

New ads, mobile tour, and global outreach headline New York's new summer tourism campaign. Here's what you need to know.

up to $25,000 in cash and $25 worth of “I love NY” merchandise. Gov. Cuomo announced the new scratch-off game Sunday as part of a broader push to boost tourism in the Adirondacks.

NEW YORK (PIX11) – You probably see “I Love New York” merchandise all over the Empire State, but many New Yorkers may not realize the slogan is also the title of the state’s official song.

It turns out, items that carry the popular "I love New York" logo are contracted by the ... "We encourage but do not require NYS sourced merchandise because the licensee is best qualified to ...

The state has launched I Love NY’s new integrated summer tourism and travel campaign, which includes two new ads running ...

Wells Rich Greene came up with the slogan “I Love New York,” accompanied ... During this time, many visitors to New York City purchased “I <3 NY” shirts to show their solidarity.

I [Wu-Tang] NY. You find phrases like these on coffee mugs, T-shirts, G-strings (yes ... the heart reads so clearly as a stand-in for love, it no longer needs explaining. So why has it been ...