Learn how Google Ads custom segments target people by recent searches and site visits so you reach the right audience more ...

The search funnel is shrinking in the generative AI boom and Google is making changes to keep apace.

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

Learn how to view metrics for specific creative assets in Meta and think through testing strategies including what you can ...

Google has submitted a sweeping compliance plan aimed at overhauling its ad-technology operations across Europe. The move ...

For entrepreneurs and executives navigating the noise, Aidid's message is clear: Google Ads remains the backbone of ...

Google has released version 2.11 of the Editor, which includes over 15 new features and removes a couple of older features.

Here's how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations ...

Google has proposed major changes to its business practices to address an EU antitrust case targeting its ad-tech operations.